PICKYBONE以”我”作為中心概念。形形色色的我、展露出不同樣貌的我，自由的化身為自己想成為的，做我想做的，穿我所喜歡的。願所有女孩都能喜歡上自己的全部並且以熱愛生活、接納所有自己的態度面對每一天。
PICKYBONE“I am myself”, there are many versions of myself, becoming who I wanna be, do what I want to do, wear what I like to wear. “I hope that all the beauties are also doing what they like and living a loving life.”